TAIA Innovator

AI-supported co-creation research for relevant innovations

A new research format that involves consumers in the ideation process at an early stage and turns ideas into clear innovation directions.
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TAIA
Innovator

AI-supported co-creation research for relevant innovations

A new research format that involves consumers in the ideation process at an early stage and turns ideas into clear innovation directions.
Request conversation
Trusted by
Trusted by

The gap between idea and market

Innovation rarely fails because of a lack of ideas, but rather because it fails to address real consumer needs.

Traditional brainstorming sessions are quick, but often limited to internal perspectives. Traditional market research is well-founded, but often arrives too late in the process.

What’s missing is a structured way to involve consumers early on, creatively and systematically.

Innovation that starts with people

At the core of TAIA Innovator is a proprietary AI interview tool that guides consumers through the development of new product ideas in an intuitive conversation and brings those ideas to life visually.
Developed by Dialego based on many years of market research experience, AI scales qualitative exploration, while analysis and strategic classification remain the responsibility of market researchers.
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How TAIA Innovator works

TAIA Innovator combines qualitative interview methodology and design thinking with AI-supported co-creation in a clearly structured, scalable process.

  1. Methodological preparation

    We develop an interview guide based on qualitative research and design thinking.

  2. AI-moderated co-creation interviews

    Consumers share their needs, describe usage situations, and develop their own ideas.
    ...

  3. Visual idea generation

    Ideas become visually tangible right in the middle of the conversation. Multiple mock-ups help to keep thinking and refining.
    ...

  4. Inspiration & Exploration

    The Explorer Dashboard reveals the full diversity of ideas. It creates space for in-depth analysis, comparison, and the discovery of new perspectives.
    ...

  5. Analysis & Meta-concepts

    We synthesize the ideas into overarching themes and develop clear meta-concepts as a solid foundation for the next steps.
    ...

Bundle inspiration & gain focus

What you receive specifically
  • 150 individual consumer ideas, including visual mock-ups
  • Clearly structured individual insights (needs, benefits, emotions)
  • Overarching meta-concepts as innovation pathways
  • Identification of key opportunities and fields of tension
  • A solid foundation for decision-making in product development and marketing
CLIENT VOICES
„With TAIA Innovator, we were able to take consumer co-creation to a whole new level. The AI didn't just ask questions, it actively guided consumers through an ideation process. This quickly resulted in numerous concrete, visually detailed product concepts – a directly usable source of inspiration for product development.“
Susanne Di Natale
Senior Market Segment Manager, Döhler
„In a short period of time, TAIA Innovator provided us with well-founded, high-quality insights and sets of ideas that could be directly developed further. For us, it was an inspiring starting point for our innovation work and a real added value for category development.“
Anna Hommel
Senior Managerin Innovation, Bitburger Braugruppe
„What impressed us most was the diversity of ideas. Ideation with so many consumers is simply not possible in traditional workshops. The meta-concepts helped us identify clear directions.“
Manuella Wille
Senior Manager Market Research & Insights, Eckes Granini
„TAIA Innovator makes it possible to gather early consumer feedback at a very early stage of the innovation process. AI-powered visualizations and clustering provide valuable impulses for further developing ideas. In times of increasingly fast development cycles, the ability to generate qualitative insights quickly and across a broader sample is a real advantage.“
Vanessa Kunkel
Consumer & Shopper Insights Manager, Lorenz

Curious?
Contact us.

We’ll personally reach out for a brief, no-obligation conversation to see whether and how TAIA Innovator can support your specific challenge.

Still have questions?

In which industries can TAIA Innovator be used?

How quickly will I receive my findings?

What technology is behind TAIA Innovator and how is compliance with the GDPR implemented?

How many consumers are surveyed, and in which countries can TAIA Innovator be used?

How does TAIA Innovator differ from traditional qualitative market research?

Let’s Talk

You can contact us directly by email at taia@dialego.com.
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